In sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar businesses have to invest in creating spaces that people want to visit.
This fast food location in Northern Virginia is miles from the shore, but the interior design features weathered wood, pale green walls, and bright coral stools against a spectacular backdrop. You virtually walk along a dock that leads customers to the Caribbean sea beyond. Diners are transported away from their work day world at least for the time it takes to get their lunch. Customers come for the food, but they stay for the experience.