Instead of the generic mission statement we're used to seeing in annual reports, or on posters in offices, I'm showcasing three thoughtful public brand statements I came across for you to consider, or be inspired by. You may have a bricks and mortar location open to the public, or conduct your business remotely, interacting through the veil of a screen, or both. Either way you have the same opportunity to stand out from the generic crowd.

Late last summer a reckless driver sideswiped my beloved Jeep Renegade as it sat empty, parked on the street in front of my house. It was...

Exceptional retail experiences are still rare. Online shopping continues to grow, and smart retailers understand that their store's...