Master the Analog Touchpoint - Shake hands, give away samples, and look visitors in the eye. Why a physical pop-up cuts through the digital noise The average American sees between 4,000 and 10,000 ads a day. They tune out almost all of them. A pop-up is the rare moment when your brand is the only thing in front of someone's eyes — and you are not competing with a notification, an autoplay video, or the next swipe. The data backs this up: 65% of marketers say experiential marketing produces...

Instead of the generic mission statement we're used to seeing in annual reports, or on posters in offices, I'm showcasing three thoughtful public brand statements I came across for you to consider, or be inspired by. You may have a bricks and mortar location open to the public, or conduct your business remotely, interacting through the veil of a screen, or both. Either way you have the same opportunity to stand out from the generic crowd.

Late last summer a reckless driver sideswiped my beloved Jeep Renegade as it sat empty, parked on the street in front of my house. It was...