Victoria GladstoneMay 221 minBricks + Mortar x Online Shops = SalesAre you making the most of the traffic passing by your business storefront window? Whether you have a large expanse of plate glass, or...
Victoria GladstoneMar 211 minAMPLIFY your brand personality!After a recent appointment in Vienna, Virginia I went looking for a quick healthy afternoon meal. My favorite Sushi spot was closed, but...
Victoria GladstoneJan 121 minRead MeAtomic Habits by James Clear. Not since Ekhart Tolle‘s “The Power of Now”, has a book influenced how I think and behave to this degree....
Victoria GladstoneMay 31, 20211 minPrice Promotion is PowerfulNow that customers are returning to in-store shopping take a page from online marketers and put the pricing front and center.
Victoria GladstoneJan 19, 20201 minChopping the Wood Pile in Front of YouChopping the wood pile in front of you is a powerful metaphor that yanks you out of the mess of modern life and sets you down in the...
Victoria GladstoneJul 15, 20191 minOpen for BusinessGive your customers a warm welcome and show them that you really care. Your front door should always lead to a great customer experience.
Victoria GladstoneMay 21, 20191 minCustomer Lifetime ValueAre you making the most of your investment in marketing and CRM?
Victoria GladstoneApr 18, 20191 minShow Don't TellThis Harry's Razor end cap display at a Target store grabs your attention by showing you what the product can do, while the brand is...
Victoria GladstoneMar 31, 20191 minSmart SignageIt's not just what you say, but how you present it that customers notice. This grocery store communicates their vision and mission...
Victoria GladstoneMar 3, 20191 minSoftwareWhen promoting your business think about ways to challenge your customer's perceptions about your brand. Someone at Microsoft did just...
Victoria GladstoneFeb 28, 20191 minSet the StageIn sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar...
Victoria GladstoneFeb 24, 20191 minCommunity MattersThe strength of your business is closely tied to the strength of the community that you serve. Be strategic and devote a space to...