Bricks + Mortar x Online Shops = Sales
Are you making the most of the traffic passing by your business storefront window? Whether you have a large expanse of plate glass, or...
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Victoria Gladstone
- Mar 21, 2022
- 1 min
AMPLIFY your brand personality!
After a recent appointment in Vienna, Virginia I went looking for a quick healthy afternoon meal. My favorite Sushi spot was closed, but...
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Victoria Gladstone
- Jan 12, 2022
- 1 min
Read Me
Atomic Habits by James Clear. Not since Ekhart Tolle‘s “The Power of Now”, has a book influenced how I think and behave to this degree....
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Victoria Gladstone
- May 31, 2021
- 1 min
Price Promotion is Powerful
Now that customers are returning to in-store shopping take a page from online marketers and put the pricing front and center.
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Victoria Gladstone
- Jan 18, 2020
- 1 min
Chopping the Wood Pile in Front of You
Chopping the wood pile in front of you is a powerful metaphor that yanks you out of the mess of modern life and sets you down in the...
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Victoria Gladstone
- Jul 15, 2019
- 1 min
Open for Business
Give your customers a warm welcome and show them that you really care. Your front door should always lead to a great customer experience.
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Victoria Gladstone
- May 20, 2019
- 1 min
Customer Lifetime Value
Are you making the most of your investment in marketing and CRM?
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Victoria Gladstone
- Apr 17, 2019
- 1 min
Show Don't Tell
This Harry's Razor end cap display at a Target store grabs your attention by showing you what the product can do, while the brand is...
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Victoria Gladstone
- Mar 30, 2019
- 1 min
Smart Signage
It's not just what you say, but how you present it that customers notice. This grocery store communicates their vision and mission...
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Victoria Gladstone
- Mar 3, 2019
- 1 min
Software
When promoting your business think about ways to challenge your customer's perceptions about your brand. Someone at Microsoft did just...
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Victoria Gladstone
- Feb 27, 2019
- 1 min
Set the Stage
In sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar...
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Victoria Gladstone
- Feb 24, 2019
- 1 min
Community Matters
The strength of your business is closely tied to the strength of the community that you serve. Be strategic and devote a space to...
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