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    Bricks + Mortar x Online Shops = Sales
    Victoria Gladstone
    • May 22
    • 1 min

    Bricks + Mortar x Online Shops = Sales

    Are you making the most of the traffic passing by your business storefront window? Whether you have a large expanse of plate glass, or...
    1 view0 comments
    AMPLIFY your brand personality!
    Victoria Gladstone
    • Mar 21
    • 1 min

    AMPLIFY your brand personality!

    After a recent appointment in Vienna, Virginia I went looking for a quick healthy afternoon meal. My favorite Sushi spot was closed, but...
    1 view0 comments
    Read Me
    Victoria Gladstone
    • Jan 12
    • 1 min

    Read Me

    Atomic Habits by James Clear. Not since Ekhart Tolle‘s “The Power of Now”, has a book influenced how I think and behave to this degree....
    3 views0 comments
    Price Promotion is Powerful
    Victoria Gladstone
    • May 31, 2021
    • 1 min

    Price Promotion is Powerful

    Now that customers are returning to in-store shopping take a page from online marketers and put the pricing front and center.
    2 views0 comments
    Chopping the Wood Pile in Front of You
    Victoria Gladstone
    • Jan 19, 2020
    • 1 min

    Chopping the Wood Pile in Front of You

    Chopping the wood pile in front of you is a powerful metaphor that yanks you out of the mess of modern life and sets you down in the...
    6 views0 comments
    Open for Business
    Victoria Gladstone
    • Jul 15, 2019
    • 1 min

    Open for Business

    Give your customers a warm welcome and show them that you really care. Your front door should always lead to a great customer experience.
    5 views0 comments
    Customer Lifetime Value
    Victoria Gladstone
    • May 21, 2019
    • 1 min

    Customer Lifetime Value

    Are you making the most of your investment in marketing and CRM?
    6 views0 comments
    Show Don't Tell
    Victoria Gladstone
    • Apr 18, 2019
    • 1 min

    Show Don't Tell

    This Harry's Razor end cap display at a Target store grabs your attention by showing you what the product can do, while the brand is...
    4 views0 comments
    Smart Signage
    Victoria Gladstone
    • Mar 31, 2019
    • 1 min

    Smart Signage

    It's not just what you say, but how you present it that customers notice. This grocery store communicates their vision and mission...
    4 views0 comments
    Software
    Victoria Gladstone
    • Mar 3, 2019
    • 1 min

    Software

    When promoting your business think about ways to challenge your customer's perceptions about your brand. Someone at Microsoft did just...
    4 views0 comments
    Set the Stage
    Victoria Gladstone
    • Feb 28, 2019
    • 1 min

    Set the Stage

    In sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar...
    6 views0 comments
    Community Matters
    Victoria Gladstone
    • Feb 24, 2019
    • 1 min

    Community Matters

    The strength of your business is closely tied to the strength of the community that you serve. Be strategic and devote a space to...
    15 views0 comments
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