Are you making the most of the traffic passing by your business storefront window? Whether you have a large expanse of plate glass, or...

After a recent appointment in Vienna, Virginia I went looking for a quick healthy afternoon meal. My favorite Sushi spot was closed, but...

Atomic Habits by James Clear. Not since Ekhart Tolle‘s “The Power of Now”, has a book influenced how I think and behave to this degree....

Now that customers are returning to in-store shopping take a page from online marketers and put the pricing front and center.

Chopping the wood pile in front of you is a powerful metaphor that yanks you out of the mess of modern life and sets you down in the...

Give your customers a warm welcome and show them that you really care. Your front door should always lead to a great customer experience.

Are you making the most of your investment in marketing and CRM?

This Harry's Razor end cap display at a Target store grabs your attention by showing you what the product can do, while the brand is...

It's not just what you say, but how you present it that customers notice. This grocery store communicates their vision and mission...

When promoting your business think about ways to challenge your customer's perceptions about your brand. Someone at Microsoft did just...

In sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar...

The strength of your business is closely tied to the strength of the community that you serve. Be strategic and devote a space to...