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Messaging Mastery
Late last summer a reckless driver sideswiped my beloved Jeep Renegade as it sat empty, parked on the street in front of my house. It was...

Victoria Gladstone
Mar 112 min read
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Are you experienced?
Exceptional retail experiences are still rare. Online shopping continues to grow, and smart retailers understand that their store's...

Victoria Gladstone
Aug 3, 20241 min read
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TREND SPOTTING
We're looking forward to the future, and looking for ways to positively impact it. Some of those ways involve raising awareness about the...

Victoria Gladstone
Apr 21, 20241 min read
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The Experience is Free!
At a recent visit to a medical facility in Winchester, Virginia, I arrived early enough to visit the Starbucks near the pharmacy on the...

Victoria Gladstone
Mar 24, 20241 min read
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What One Magazine? Monocle
At the same time that information sources focused on business have exploded, our available time for paying attention has shrunk. So too...

Victoria Gladstone
Feb 11, 20242 min read
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Less is sometimes way more...
I was looking to simplify my makeup routine, and a video for Jones Road featuring Bobbi Brown popped up in my YouTube feed. It got my...

Victoria Gladstone
Jan 27, 20241 min read
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Say it Loud Without Saying a Word!
This restaurant on 7th Avenue in Park Slope, Brooklyn, makes the most of every square inch to tell their brand story. Black chalkboard...

Victoria Gladstone
Jan 15, 20241 min read
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Bricks + Mortar x Online Shops = Sales
Are you making the most of the traffic passing by your business storefront window? Whether you have a large expanse of plate glass, or...

Victoria Gladstone
May 22, 20221 min read
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AMPLIFY your brand personality!
After a recent appointment in Vienna, Virginia I went looking for a quick healthy afternoon meal. My favorite Sushi spot was closed, but...

Victoria Gladstone
Mar 21, 20221 min read
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Read Me
Atomic Habits by James Clear. Not since Ekhart Tolle‘s “The Power of Now”, has a book influenced how I think and behave to this degree....

Victoria Gladstone
Jan 12, 20221 min read
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Price Promotion is Powerful
Now that customers are returning to in-store shopping take a page from online marketers and put the pricing front and center.

Victoria Gladstone
May 31, 20211 min read
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Chopping the Wood Pile in Front of You
Chopping the wood pile in front of you is a powerful metaphor that yanks you out of the mess of modern life and sets you down in the...

Victoria Gladstone
Jan 18, 20201 min read
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Open for Business
Give your customers a warm welcome and show them that you really care. Your front door should always lead to a great customer experience.

Victoria Gladstone
Jul 15, 20191 min read
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Customer Lifetime Value
Are you making the most of your investment in marketing and CRM?

Victoria Gladstone
May 20, 20191 min read
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Show Don't Tell
This Harry's Razor end cap display at a Target store grabs your attention by showing you what the product can do, while the brand is...

Victoria Gladstone
Apr 17, 20191 min read
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Smart Signage
It's not just what you say, but how you present it that customers notice. This grocery store communicates their vision and mission...

Victoria Gladstone
Mar 30, 20191 min read
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Software
When promoting your business think about ways to challenge your customer's perceptions about your brand. Someone at Microsoft did just...

Victoria Gladstone
Mar 3, 20191 min read
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Set the Stage
In sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar...

Victoria Gladstone
Feb 27, 20191 min read
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Community Matters
The strength of your business is closely tied to the strength of the community that you serve. Be strategic and devote a space to...

Victoria Gladstone
Feb 24, 20191 min read
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