Now that customers are returning to in-store shopping take a page from online marketers and put the pricing front and center. After you've taken care to create displays that grab attention and make it easy for customers to decide they either "need", or "want" a product, the next question on their mind is "How much does it cost?". Don't hide the pricing. Instead let it help you sell by clearly stating the value. It adds to your credibility and creates an experience that your customers will appreciate and share.
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