Instead of the generic mission statement we're used to seeing in annual reports, or on posters in offices, I'm showcasing three thoughtful public brand statements I came across for you to consider, or be inspired by. You may have a bricks and mortar location open to the public, or conduct your business remotely, interacting through the veil of a screen, or both. Either way you have the same opportunity to stand out from the generic crowd.

In sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar...