Are you making the most of the traffic passing by your business storefront window? Whether you have a large expanse of plate glass, or it’s segmented, the purpose of this space is to draw customers inside - or as in the example shown here, use that space to extend an invitation directing passersby to your online shop. Make the type large enough to be read by passing cars, buses, or bikes. Real estate on a commercial street is expensive. Get your money’s worth by geting creative. How many ways can you use your store and your online shop together with social media channels to extend and reinforce your marketing campaigns? If you don’t already have a plan create a simple outline by month, by quarter, and year. You’ll be surprised at the difference it makes!