Show Don't Tell

This Harry's Razor end cap display at a Target store grabs your attention by showing you what the product can do, while the brand is presented in a relatable way. These razors are for everyman. The concept is simple, but really well executed with attention to the details that create a very engaging experience. It's all about a bright burst of color and the fun paper board cut-outs that create the depth of 3-D. This is an old school technique, but high fidelity design.

Low Tech - High Style Retail Display

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